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According to a study carried out in 2013 by the American Journal of Preventive Medicine, financial rewards ranging from $2–$46 weekly boosted fitness participation for almost half a year and were more effective for sedentary adults. Another study also found that giving even small incentives, like 1/1000 of a cent per step, increased physical activity.

More recently, research conducted by Nature found that small monetary incentives, such as those collected through M2E platforms, play a key role in motivating people to exercise. Participants could earn modest rewards like $1.75 in Amazon points for working out or $0.90 for resuming after a break. Over half of such interventions reported weekly activity rates between 9–27%.

Typically, the M2E model combines existing tech—GPS, NFTs, blockchain, cryptocurrencies, and gaming mechanics—to track motion and reward users in real time.

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