According to a study carried out in 2013 by the American Journal of Preventive Medicine, financial rewards ranging from $2–$46 weekly boosted fitness participation for almost half a year and were more effective for sedentary adults. Another study also found that giving even small incentives, like 1/1000 of a cent per step, increased physical activity.
More recently, research conducted by Nature found that small monetary incentives, such as those collected through M2E platforms, play a key role in motivating people to exercise. Participants could earn modest rewards like $1.75 in Amazon points for working out or $0.90 for resuming after a break. Over half of such interventions reported weekly activity rates between 9–27%.
Typically, the M2E model combines existing tech—GPS, NFTs, blockchain, cryptocurrencies, and gaming mechanics—to track motion and reward users in real time.
More recently, research conducted by Nature found that small monetary incentives, such as those collected through M2E platforms, play a key role in motivating people to exercise. Participants could earn modest rewards like $1.75 in Amazon points for working out or $0.90 for resuming after a break. Over half of such interventions reported weekly activity rates between 9–27%.
Typically, the M2E model combines existing tech—GPS, NFTs, blockchain, cryptocurrencies, and gaming mechanics—to track motion and reward users in real time.
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